As fixed broadband connections have proliferated, web sites have begun offering "everything but the kitchen sink" on each page. That's great if you are on a PC with a high-speed connection, but if you are accessing via a mobile phone, that approach makes it extremely difficult to navigate through a site to get the information you need. Worse, it can be dangerous (you should NEVER use your mobile browser while driving, but, unfortunately, people do). Allowing mobile users to get to their destination web pages more easily is a critically important issue that needs a solution.
To demonstrate the power of a MPE, ZYPd offers a collection of "smart previews" that allow you to view previews of business, map, directions, movie, theater, and weather information. The real power in ZYPd is creating your own previews and sharing with others, either by emailing the ZYPd link or submitting to the ZYPd directory.